Alejandro Salinas, affectionately known as "Alperucho," is a Peruvian-British Photographer and Atelier Printer whose work weaves together rich cultural and artistic narratives. From evocative portraiture to thought-provoking documentary photography, his imagery invites reflection and challenges conventional perspectives.

Alperucho’s journey began in his native Peru and blossomed in London, where he honed his craft in professional commercial photography labs. His expertise earned him the opportunity to work on prestigious projects, including printing for Clarence House and English Heritage. Esteemed photographers such as David Redfern and Jon Nicholson entrusted him with creating limited edition prints, deepening his dedication to the art of printing and solidifying his reputation as a master craftsman.

As a photographer, Alperucho finds inspiration in cultural and historical archives, capturing the essence of artefacts from institutions like The London Archives and Guildhall Art Gallery. His work has brought to life treasures such as Shakespearean relics and 13th-century manuscripts. He has also collaborated with educational institutions like University College London and prominent London studios, including TurnbullGrey and Jack Renwick, creating a diverse portfolio that spans intimate portraiture and narrative-driven documentary photography.

For Alperucho, photography is more than a profession, it is a journey of self-discovery. He approaches his craft with mindfulness and intention, viewing it as a meditative act. As he eloquently puts it, "You wake from a dream, but clarity emerges only when you see it in the print."